Custard, toppings, mixes and more

Where flavour takes flight

Delight in every creamy bite

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Vintage Birds adverts in books

Discover the beautiful story of Bird’s beginnings

Our heritage stretches back to 1837 when Bird’s custard powder was invented by Alfred Bird, and it is still loved by generations today.

Bird’s is best known for the original custard powder, that gives you the power to create homemade custard perfect for you and your family.

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instant custard range

Original Custard Powder

Our original custard powder,  because there’s no feeling quite like making your own!

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Birds Trifle Kit range

Trifle Kits

Make delicious trifles just the way your family loves them with Bird’s trifle mixes.

Available in Strawberry and Raspberry flavour!

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Dream Topping

Bird’s Dream Topping is a great standby to have in the cupboard. It stays firm after whipping unlike cream and has multiple uses from trifle topping to simply serving with fruit.

Available as Standard and No Added Sugar variants.

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other products range

Other products

Bird’s Semolina – a reminder of those School Days lunches… perfect with a dollop of jam! Also, the secret to perfect crunchy roast potatoes!

Ready To Pour Brandy Flavour Sauce

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