Custard, toppings, mixes and more

Where flavour takes flight

Delight in every creamy bite

View all products
Vintage Birds adverts in books

Discover the beautiful story of Bird’s beginnings

Our heritage stretches back to 1837 when Bird’s custard powder was invented by Alfred Bird, and it is still loved by generations today.

Bird’s is best known for the original custard powder, that gives you the power to create homemade custard perfect for you and your family.

Learn more about Bird’s
Presentation
Original Custard Powder Trifle Kits Dream Topping Other Products
instant custard range

Original Custard Powder

Our original custard powder,  because there’s no feeling quite like making your own!

Explore the range
Birds Trifle Kit range

Trifle Kits

Make delicious trifles just the way your family loves them with Bird’s trifle mixes.

Available in Strawberry and Raspberry flavour!

Explore the range

Dream Topping

Bird’s Dream Topping is a great standby to have in the cupboard. It stays firm after whipping unlike cream and has multiple uses from trifle topping to simply serving with fruit.

Available as Standard and No Added Sugar variants.

Explore the range
other products range

Other products

Bird’s Semolina – a reminder of those School Days lunches… perfect with a dollop of jam! Also, the secret to perfect crunchy roast potatoes!

Ready To Pour Brandy Flavour Sauce

Explore the range

Product Disclaimer

Whilst every care has been taken to ensure that product information is accurate, food products may occasionally be reformulated, which means that ingredients, nutritional content, dietary information & allergen content may be subject to change. If we reformulate products, a notice of any relevant changes will not be featured on the website. Please always read product labels before consuming the product & do not solely rely on the information provided here. For any specific questions on any Bird's branded product, please visit the "Contact Us" page to submit your query. This does not affect your statutory rights. This information is supplied for personal use only & may not be reproduced in any way without prior consent of Premier Foods Group Limited nor without due acknowledgement.